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Dr Elsa Thirion-Venter (Director) Elsa Thirion-Venter, one of the directors of MarkData, has been involved in research since 1984. Elsa has 29 years research experience in various fields of research such as psychological evaluation of drivers, test construction, survey methodology and media and communication research. She started her career at the Human Sciences Research Council as a researcher in the Human Resources group. She later moved to MarkData as a Survey Manager. In 1993 she was appointed as a Research Manager: Television and later on Research Manager: Special Projects at the SABC. In 1996 she moved back to MarkData as a director. She has a MA (Psychology) from the University of Pretoria (1991) as well as a MBL from Unisa (1998). She also has a D Lit et Phil (Consulting Psychology) from Unisa. She is author and co-author of in excess of 150 research reports.

She is a registered research psychologist at the Health Professions Council. She is also a SAMRA (Southern African Marketing Research Association) Accredited Researcher (SAR). She was the Chairperson of the Pretoria SAMRA branch, treasurer and Chairperson of SAMRA National and is currently serving as a director on the SAMRA Board, representing academia. She lectured in Marketing Research at the Unisa Graduate School of Business in 2002 and was a facilitator for the University of North West’s MBA course in Statistics and Economics in Pretoria from 2002-2005. She lectured Statistics in 2010, Design Psychology since 2011 and Media Research since 2010 for the Research Psychology Masters degree at the University of Pretoria. She is an online tutor for Masters and Doctoral students at Unisa’s SBL and is also a supervisor and external examiner at the Da Vinci Institute and Unisa.