A Regular Product enabling clients to Monitor Trends Over Time. The OMNIBUS survey takes place regularly in February, June and September/October every year. Because the sample design and the fieldwork organisation remain constant over time, it enables clients to track trends and to make accurate assessments of shifts in responses over time. The OMNIBUS includes questions on the following biographical and background characteristics of respondents:
The subscription package for clients includes access to and cross-tabulations of clients’ data against appropriate background variables listed above. Cost Effectiveness. Syndicated Surveys offer an answer to the problem of costs, particularly where a full survey is not required. The cost is significantly (55%) lower than the equivalent costs of a single, specially commissioned survey, because it allows a client to share the infrastructure and the basic fieldwork costs with other clients while obtaining dedicated confidential output. Moreover, MarkData’s OMNIBUS is very competitively priced compared to similar products available in the market. A Track-Record of Service. Over the past decade the OMNIBUS has provided a research service to over 50 different client-subscribers. It has covered research themes over a wide field, including:
It's clients include:
Additional Options: Clients subscribing to the OMNIBUS can also enjoy certain additional options. For example the sample can be amplified in particular categories (e.g. local opinion leaders, farmers, purchasers of particular products, trade union members, etc.). This can be accommodated at a cost significantly lower than the equivalent cost of a single, specially commissioned survey because the infrastructure cost of the additional fieldwork will already be partly covered. Cost would depend on the extent of the sample amplification and where it is undertaken. A regular syndicated, cost-saving vehicle for all population-based studies. |