Understanding a Nation: A Social Segmentation of the Diverse South African Population
This paper describes a study of South Africans’ national perception and alignment to the dimensions of active citizenship, social cohesion and national pride. Understanding a Nation: A Social Segmentation of the Diverse South African Population The study covers the 2017–2018 period and is based on a survey undertaken with a nationally representative sample. It identifies […]
The story of the South African nation finding its brand
Episode 2: Social Cohesion and Social Identities The Brand South Africa (BSA) Domestic Perceptions Research Programme was launched in 2017 and has been tracking behavioural group trends for the past five years. In the first episode of the State of the Nation Brand series, the diverse character of the South African nation was explored […]
The Race: Polling Results 2019
MarkData research shows a representative sample of South African citizens’ political allegiances. This year’s election comes at a time where serious concerns are being raised about the sustainability of South Africa’s economy including the rising unemployment rate and the Eskom debacle. Poll tracks changing political tides National morale is low ahead of the elections and […]
The Nation Brand Forum from Brand South Africa sets the tone of the nation
Hosted at Sandton Convention Centre in October 2022, the nation brand forum is tasked with finding ways of rebuilding the country’s economy, and research is key to help find solutions. Duduzile Ramela speaks to MarkData Managing Director, Jan Wegelin.https://www.youtube.com/watch?v=sQNyCqVBxn8
The MarkData Team
MarkData won a major project towards the end of 2022 which has kept us busy throughout 2023. The esteemed team of young interviewers, supervisors and coordinators that helped complete the study were of incalculable worth. For some of the team members this opportunity has opened doors to their areas of passion such as nursing, […]
State of the Nation Brand Report 2021
MarkData’s Managing Director, Jan Wegelin, joined Brand South Africa as part of a panel, live from the Constitution Hill Women’s Jail, for the release of the inaugural “State of the Nation Brand Report” on 29 March 2022. “This is the story of Brand South Africa’s nation brand monitoring research programme, the Domestic Perceptions Research […]
State of the Nation Brand Report 2022/2023
Although international media was at the fore of these perpetuated perceptions of our country, South Africans both in the country and the diaspora, were not passive in the developments or lack thereof that shaped how we are perceived as a nation. In this detailed State of the Nation Report, we take a focused view of […]
South African Reconciliation Barometer 2025 Report
The Institute for Justice and Reconciliation (IJR), established in 2000, is a leading pan-African organisation that works collaboratively with governments, inter-governmental bodies, and civil society partners to help build fair, democratic, inclusive and peaceful societies across the continent. Its work is grounded in peacebuilding interventions informed by a transitional justice lens. The IJR is a […]
SABC Morning Live: Brand South Africa launched its inaugural State of the Nation Brand report
[dflip id=”1937″][/dflip]”Brand South Africa launched its inaugural State of the Nation Brand report in Constitution Hill. This saw a panel of thought leaders come together and engaging in a discussion about the comprehensive results of the study which sought to assess how South African citizens identify themselves and relate with each other and the country. […]
SA Reconciliation Barometer 2023 report
The Institute for Justice and Reconciliation (IJR), established in 2000, is a leading pan-African organisation that works collaboratively with governments, inter-governmental and civil society actors to contribute towards building fair, democratic, inclusive and peaceful societies across the continent, through peacebuilding interventions that are informed by a transitional justice lens. The IJR is a trusted knowledge […]