Our Heritage

Formerly the survey and opinion research centre of the Human Sciences Research Council, founded in 1981 and re-established as a private company in 1996, MarkData is a fully independent marketing and strategic insights, consulting, and development company.

Our Human Sciences Research Council origin and the key professional staff we have retained, allow us to add value through depth of analysis, innovation, and the sophistication of rigorous techniques.

Our Philosophy

At MarkData, we…

  • Provide strategic solutions in support of your strategies
  • Add value through penetrating analysis and strategic insights
  • Work closely with you, to understand your needs precisely
  • Build a long-term relationship with you, deepening the value of our outputs
  • Conduct our work at the highest international standards of quality and ethics

Our Commitment

  1. Ongoing training for independent contractors from previously disadvantaged communities
  2. Empowerment through employment, and collaboration with emerging organisations
  3. Joint ventures with emerging organisations, sharing perspectives, capacities and expertise

MarkData is a BBBEE Level 2 company.

Our People

Our team of more than 300 dedicated professionals is awe-inspiring with their wide range of expert-level skills and knowledge in specialised fields. We make a point of staying informed about the latest developments in our field, and yours!

Executive Leadership and Shareholders
Mr. Anthony Hiwa, Dr. Elsa Thirion-Venter (Director), Mr. Jan Wegelin (Managing Director), Mr. Seth Moloi

MarkData is a proud Organisation Member of the Southern African Marketing Research Association (SAMRA). Members of the Executive Leadership are members of ESOMAR, the global research, data and insights industry association based in Netherlands.