Knowledge
+Enthusiasm

We wanted to list our qualifications and awards here, but there’s not enough space and none of us are show-offs

Ooooo, all right then, if you insist!

We have Matric, Bachelors, Honours, Masters, and Doctorate qualifications, and various certificate courses, in Psychology, Business Administration and Leadership, Communication, Marketing, Economics, Sociology, and Consulting. We have won awards at the SAMRA annual conference more than once, for best paper overall, best first-time speaker, and innovation.

We have published and presented our work locally and globally, and some of us have served in industry leadership roles for decades. Our Directors are SAMRA Accredited Researchers (SARs) and Elsa was awarded Honorary member status of SAMRA.

Wisdom
+Innovation

Innovation is more than just a word to us, even though (or maybe because) our history dates to the early 80s

If you are not as good at maths as we are…

The company is 40+ years old, and the team has hundreds of years of experience between them. We have prospered because we leverage our proud heritage and experience, and the wisdom we gain from it to innovate, also for our clients.

Our team members have worked on projects in South Africa, the UK, several European countries, the Middle East, and the rest of Africa. Their work has included clients in media, information and communication technology, marketing and branding, FMCG, politics, financial services, resources, industrial and manufacturing, retail, and government.

Integrity
+Reliability

We adhere to local and global codes of conduct because they reflect our integrity, protect the public, and safeguard you

We would not have lasted this long offering strategic insights and consulting solutions if we were not trustworthy and our conduct not above reproach.

Ethical conduct is who we are. And we know how important your work is, and that you use our work to make small and big decisions with big and bigger impact.

The codes of conduct we abide by are based on three key principles, namely, that we commit to:

1. Transparency when collecting personal data from participants.
2. Protection of personal data collected and used from unauthorised access or sharing, particularly for any information directly collected or re-used in our projects and information shared with other parties.
3. Duty of Care that prevents harm to participants or reputational damage to our business partners, our clients, and the industry in the eyes of the public.