Our services include strategic research and insights, consulting, and development solutions
delivered as stand-alone services or integrated service packages. These services are often combined with our unique behavioural segmentation solution, Tx5^®, to enrich the understanding of the community, organisation, or target market.

A Multi-purpose Omnibus	The MarkData OMNIBUS is a syndicated research service that offers clients the opportunity to save costs through joint participation in fully representative, face-to-face interview-based, regular nation-wide surveys. As an OMNIBUS client, you have exclusive and confidential access to your own data. Budget constraints and rapidly rising transportation costs in particular have put the costs of nationwide, face-to-face surveys beyond the reach of many organisations, in all sectors. However, strategic, policy-oriented survey research is often essential as a basis for planning, marketing, and public communication. Find out more HERE.
Strategic Future Scenarios and Trend Forecasting	Trend forecasting can be used successfully for the short-term while scenario planning is the advisable option for understanding longer-term futures. Strategic Scenarios of the future operating environment in South Africa provide insights allowing decision-makers to interact with future possibilities, indicate parameters to be monitored, and broadly assess the limits of future risk. To do this, a wide range of different factors and their interaction have to be taken into consideration, icnluding the economy, socio-economic conditions, population demographics, politics and policy, and administration and policy implementation, and the impact of technology. Demographic & Socio-Economic Trends include national, regional, and local migration studies, in-house databases, official statistics, and more.
Tx5®	Tx5®, our flagship behavioural segmentation solution, answers two fundamental questions: who your customers, markets, employees, and other stakeholders are, and how you should engage with them. Tx5® is a digital solution that incorporates personality, context, beliefs, and psychographics expressed as behaviour. How do people react to a dynamic and changing world, and how should you engage with these target markets in a personalised and relevant way? This tool is s radically new, universally applicable and cost-effective solution to segmentation research in real-world contexts. It unlocks opportunities by personalising engagement with communities, individuals, nations, customers, employees… Find out more on www.tx5.co.za.
Attitudes & Opinion Surveys	We have a great track-record for assessing consumer attitudes, opinions, and orientations, and conducting social and political studies such as election forecasting, socio-political attitude surveys, and leadership polling.
Public policy, Development and Evaluation Research	Our rich and diverse knowledge base help our clients to make decisions based on strategic information and insights about socio-economic needs and priorities, community service needs, housing needs, labour market and unemployment, small business development, health needs and practices, HIV/ Aids, and alcohol and drug use. We also evaluate development projects, and conduct environmental impact assessments.
People & Organisation Development	Our empowerment and equity audits, personnel audits, employee engagement and motivation assessments, employer and employment image assessments, and training need audits and evaluation ensure that you understand and engage your most valuable resource.
Market Positioning and Penetration	Corporate Image, stakeholder response, market size and segmentation, consumer satisfaction, consumer preferences: marketing and new product development, service needs, expenditure surveys, and benchmarking are critical solutions to redefine the new and changing world of doing business.
State-of-the-Art Facilities	MarkData Conversation Hub is a fully functional digital and integrated solution to engage with customers, decision-makers and colleagues, as a digital experience anywhere in the world. This is an all-in-one dialogue and connection facility, geared for the world of research and work. Find out more on www.conversationhub.co.za.
Community Growth	How does an investment in people secure the future for everyone? LGS Hydroponics is our vegetable growing community initiative. LGS is about growing skills, food, and income, sustainably, for every household. We work with and for communities to develop sustainable solutions, skills and well-being initiatives. Get in touch if you want to be part of the learn, grow, and sell movement. Find out more on www.lgshydroponics.co.za.

A Multi-purpose Omnibus

The MarkData OMNIBUS is a syndicated research service that offers clients the opportunity to save costs through joint participation in fully representative, face-to-face interview-based, regular nation-wide surveys. As an OMNIBUS client, you have exclusive and confidential access to your own data. Budget constraints and rapidly rising transportation costs in particular have put the costs of nationwide, face-to-face surveys beyond the reach of many organisations, in all sectors. However, strategic, policy-oriented survey research is often essential as a basis for planning, marketing, and public communication. Find out more HERE.

Strategic Future Scenarios and Trend Forecasting

Trend forecasting can be used successfully for the short-term while scenario planning is the advisable option for understanding longer-term futures. Strategic Scenarios of the future operating environment in South Africa provide insights allowing decision-makers to interact with future possibilities, indicate parameters to be monitored, and broadly assess the limits of future risk. To do this, a wide range of different factors and their interaction have to be taken into consideration, icnluding the economy, socio-economic conditions, population demographics, politics and policy, and administration and policy implementation, and the impact of technology. Demographic & Socio-Economic Trends include national, regional, and local migration studies, in-house databases, official statistics, and more.

Tx5®

Tx5®, our flagship behavioural segmentation solution, answers two fundamental questions: who your customers, markets, employees, and other stakeholders are, and how you should engage with them. Tx5® is a digital solution that incorporates personality, context, beliefs, and psychographics expressed as behaviour. How do people react to a dynamic and changing world, and how should you engage with these target markets in a personalised and relevant way? This tool is s radically new, universally applicable and cost-effective solution to segmentation research in real-world contexts. It unlocks opportunities by personalising engagement with communities, individuals, nations, customers, employees… Find out more HERE.

Attitudes & Opinion Surveys

We have a great track-record for assessing consumer attitudes, opinions, and orientations, and conducting social and political studies such as election forecasting, socio-political attitude surveys, and leadership polling.

Public policy, Development and Evaluation Research

Our rich and diverse knowledge base help our clients to make decisions based on strategic information and insights about socio-economic needs and priorities, community service needs, housing needs, labour market and unemployment, small business development, health needs and practices, HIV/ Aids, and alcohol and drug use. We also evaluate development projects, and conduct environmental impact assessments.

People & Organisation Development

Our empowerment and equity audits, personnel audits, employee engagement and motivation assessments, employer and employment image assessments, and training need audits and evaluation ensure that you understand and engage your most valuable resource.

Market Positioning and Penetration

Corporate Image, stakeholder response, market size and segmentation, consumer satisfaction, consumer preferences: marketing and new product development, service needs, expenditure surveys, and benchmarking are critical solutions to redefine the new and changing world of doing business.

State-of-the-Art Facilities

MarkData Dialogues is a fully functional digital and integrated solution to engage with customers, decision-makers and colleagues, as a digital experience anywhere in the world. This is an all-in-one connection facility geared for the new world of research and work. Find out more HERE.

Community Growth

How does an investment in people secure the future for everyone? LGS Hydroponics is our vegetable growing community initiative. LGS is about growing skills, food, and income, sustainably, for every household. We work with and for communities to develop sustainable solutions, skills and well-being initiatives. Get in touch if you want to be part of the learn, grow, and sell movement. Find out more HERE.