State of the Nation Brand Report 2021


MarkData’s Managing Director, Jan Wegelin, joined Brand South Africa as part of a panel, live from the Constitution Hill Women’s Jail, for the release of the inaugural “State of the Nation Brand Report” on 29 March 2022.

“This is the story of Brand South Africa’s nation brand monitoring research programme, the Domestic Perceptions Research Programme. The story is fact-based and illustrates the influencers and change agents of a nation’s view of itself – what it means to be a South African. The story is narrated using data from more than 30 000 interviews, conducted over five years.”