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Category: Research

The story of the South African nation finding its brand

Episode 2: Social Cohesion and Social Identities The Brand South Africa (BSA) Domestic Perceptions Research Programme was launched in 2017…

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Published 09/06/2022

State of the Nation Brand Report 2021

MarkData’s Managing Director, Jan Wegelin, joined Brand South Africa as part of a panel, live from the Constitution Hill Women’s…

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Published 29/03/2022

Discovering Statistical Treasurers in Well-being and Happiness Survey Research

“Jan Wegelin joins me today from South Africa to explore his statistical insights into the well-being survey results from the…

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Published 19/10/2021

Understanding a Nation

This paper describes a study of South Africans’ national perception and alignment to the dimensions of active citizenship, social cohesion…

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Published 31/01/2020

Assessing Entrepreneurial Mindset: Results for a New Measure

This research describes the results of a national survey of entrepreneurial mindset conducted with 3,194 randomly selected individuals in a…

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Published 01/12/2019

The Race: Polling Results 2019

MarkData research shows a representative sample of South African citizens’ political allegiances. This year’s election comes at a time where…

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Published 22/04/2019

A social segmentation model of South African society

As a young democracy, many attributes shape our behaviour as we consider what South Africa is as a nation developing…

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Published 30/06/2018
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