The first ESOMAR Africa Conference, held in 3-5 February 2026 under the theme Africa in Focus: Turning Insights into Action,…
Category: Research
South African Reconciliation Barometer 2025 Report
The Institute for Justice and Reconciliation (IJR), established in 2000, is a leading pan-African organisation that works collaboratively with governments,…
Why Updated SMME Data Matters More Than Ever – And How MarkData’s New Report Delivers It.
South Africa’s small, micro and medium enterprises (SMMEs) remain one of the country’s most critical economic engines — yet reliable,…
Understanding Africa’s Complex and Expanding Market Landscape
“Action without vision is merely passing time. But vision with action can change the world.” Nelson Mandela The Esomar Global…
The story of the South African nation finding its brand
Episode 2: Social Cohesion and Social Identities The Brand South Africa (BSA) Domestic Perceptions Research Programme was launched in…
State of the Nation Brand Report 2021
MarkData’s Managing Director, Jan Wegelin, joined Brand South Africa as part of a panel, live from the Constitution Hill Women’s…
Discovering Statistical Treasurers in Well-being and Happiness Survey Research
“Jan Wegelin joins me today from South Africa to explore his statistical insights into the well-being survey results from the…
Understanding a Nation
This paper describes a study of South Africans’ national perception and alignment to the dimensions of active citizenship, social cohesion…
Assessing Entrepreneurial Mindset: Results for a New Measure
This research describes the results of a national survey of entrepreneurial mindset conducted with 3,194 randomly selected individuals in a…
The Race: Polling Results 2019
MarkData research shows a representative sample of South African citizens’ political allegiances. This year’s election comes at a time where…
A social segmentation model of South African society
As a young democracy, many attributes shape our behaviour as we consider what South Africa is as a nation developing…
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